The concept behind PHIT 4 has been 18 years in the making.  All my life I have been heavily involved in sports.  As a child, I played 3 different sports at a high level.  Obviously with that, comes juggling eating schedules, rest, sleep and injuries (lot of injuries).  After culminating my sports career playing a couple seasons of 2nd division professional soccer I started in on my coaching career.  During that time I completed several licenses both in soccer and fitness which helped further my knowledge in both topics.  As a coach I've been fortunate enough to work with and develop many talented athletes, several of which made it to youth national teams, regional and state teams as well as a handful of professional players.  Over the course of the last 18 years I've witnessed many athletes struggle with the same issues I did as a child.  While a lot of sports organizations do a very good job developing high level players the individual player's physical and nutritional needs are not addressed as readily.  As athletes get older the margins of success are very thin.  Often those margins are based on how well those athletes looked after themselves.  This is where PHIT 4 steps in.  It helps athletes at a young age get the extra advantages they need to stay on top or to make up ground.  Being a great player is amazing in sports, being a well rounded individual is great for life.  It's time you made PHIT 4 part of your development.